Domtar Corporation has agreed to purchase the privately-held Home Delivery Incontinent Supplies Co. (“HDIS”), a leading, national direct-to-consumer provider of adult incontinence and related products for a total cash consideration of $45 million with a possible earn-out payment of up to $10 million. The closing of the transaction is expected by year-end, subject to customary closing conditions. HDIS distributes many of the major brands of adult incontinence including Domtar’s Attends brands as well as many of its competitors.

“Direct-to-consumer engagement and interaction is growing, and provides unique consumer and customer insights that are critical to continuously improve the value of our offering,” says Michael Fagan, president, Domtar Personal Care division. “Adding HDIS’s successful high-touch service model and capabilities supports our Personal Care growth strategy.”

“We found in Domtar Personal Care shared values of treating customers and employees like family,” says Dawn Grench, founder and owner of HDIS. “I look forward to watching the continued growth and success of the business.”

Founded in 1986 and headquartered in Olivette, MO, HDIS provides customers with high-quality products and a personalized service for all of their incontinence needs. The company has total revenues of approximately $65 million and operates a 200,000 square foot distribution center in Olivette, as well as two retail locations, in Texarkana, AK and Daytona Beach, FL and employs approximately 240 people.